How should a CFP professional conduct themselves on social media regarding client information?

• A. Post client details to demonstrate transparency
• B. Do not disclose nonpublic client information; maintain professionalism; use privacy settings; avoid giving specific advice to strangers
• C. Share market tips publicly
• D. Avoid using privacy settings

Answer: (B)

Safeguarding client information is essential. On social media, CFP professionals must not disclose nonpublic client information or anything that could identify a client or reveal their financial situation, goals, or strategies. This protects the fiduciary duty to act in the client’s best interest and maintains trust and compliance with ethical and regulatory standards. Use privacy settings to control who can see your posts, keep professional and personal accounts separate, and avoid giving specific advice to strangers in a public forum. If you discuss topics, keep them general and nonidentifying, and steer any client-related questions to private, appropriate channels.

Posting client details would breach confidentiality. Sharing market tips publicly can blur boundaries or expose inappropriate disclosures, especially if tied to clients or professional advice, and not using privacy settings increases exposure to unintended audiences.